Amazon Keyword Research Tool

for PPC and Product Listing Optimization

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The Keyword & Niche Research Tool is one of many assets Amazon sellers get through Egrow

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Per the request of the Egrow community, we have developed a powerful alternative for sellers to use rather than the old-fashioned tools like Merchant Words, Sellics, Sonar, Keywordinspector, Helium 10, Jungle Scout, and more.

Our focus is on the value and quality of the data we provide for Egrow users. That’s why we’re introducing a new approach to Amazon product research and optimization.

The difference to what we call “old fashion tools” is the way how Egrow calculates and presents data that are of high value in the AMZ business.


Other tools on the market are based on search volume. And the truth is they are really based on Google Search Volume- not Amazon’s. Amazon itself has never provided access to information about keywords used in their system. Technically, it’s impossible to find out what users are searching on a remote website.

Here’s the problem with looking only at Google:

Many keywords found on the search engine often have nothing to do with the number of sales on the Amazon marketplace. Additionally, product popularity alone isn’t enough to make a reasonable conclusion about its success on the market. That’s why it’s important to look at the bigger picture when it comes to product and keyword research- price, reviews, sales, number of competitors, and more.

With Egrow’s KW & Niche Research Tool, you still gain access to search volume data from Google. However, we take it a step further to ensure you receive more reliable data for your ecommerce business. Read on to see how it works.

Understanding Egrow’s Algorithm

  • For each keyword in our database, we scan the top 10 products in the Amazon search results.
  • We pull listing information for each product such as best seller rank, number of reviews, price, estimated monthly sales, etc.
  • We calculate the average values for the top 10 listings and include the Google search volume and total number of products in Amazon for that specific keyword.

All this together presents a much clearer picture for each keyword and its potential in terms of sales power, competition, price, and more.

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